Kiko Milano x The Fun Experts

What Did the Client, Studio Boom representing Kiko Milano, Want?

Studio Boom had been tasked by KIKO MILANO, a globally recognised cosmetics brand, in preparing to launch a new product line and needed a standout concept to capture attention across social media and the wider public. The theme for the launch was bold, immersive, and full of character: the Wild West.

The Client Was Looking For

To bring this creative direction to life, KIKO MILANO required:

• A genuine Rodeo Bull attraction to serve as the focal point of the activation
• A professional and trusted event entertainment provider capable of delivering safe, high-quality experiences
• A team that could operate seamlessly within a live influencer and public facing environment
• Support with the complexities of an international brand activation, including logistics, border documentation, insurance and installation abroad
• A partner capable of delivering the same standard of service in Milan that they would expect in London, Manchester or any major UK city

Their vision demanded more than just equipment - it needed expertise, precision, reliability, and creativity.

Studio Boom and KIKO MILANO needed The Fun Experts.

How Did The Fun Experts Help?

From the initial enquiry, our team worked closely with KIKO MILANO and their creative agency, Studio Boom, to understand the specific requirements of the activation.

Expert Guidance & Planning

Sales & Development Director Camille led the project from the outset, advising the client on:

• The technical and safety requirements of operating a Rodeo Bull
• The best way to integrate the attraction into a busy promotional set
• Power, space and access needs for smooth setup
• Timeline planning for a multi-day brand activation

This early-stage support ensured KIKO MILANO had full clarity and confidence before the project moved ahead.

International Logistics & Delivery

As the brief required delivering equipment and services to Italy, our logistics team took over:

• Securing all necessary AT Carnets, Insurances and border documentation
• Planning safe transport across multiple countries
• Coordinating timings around the product launch
• Preparing detailed setup plans to ensure a flawless installation

Chosen to deliver the activation in-person was Evan, one of our experienced Fun Experts. He travelled almost 1,000 miles each way from our Preston depot through the UK, France and into Milan with the Rodeo Bull and event equipment.

Despite heavy rain on arrival and a city wide public transport strike, our pre-planning ensured that installation ran smoothly. With support from the onsite crew, the Rodeo Bull was positioned within a fully themed Western set ready for both VIP and public engagement.

• On-the-Ground Expertise

Throughout the activation:

• Evan operated the Rodeo Bull professionally and safely
• He supported influencers, VIP guests and the public as they engaged with the installation
• He adapted seamlessly to the fast-paced environment typical of high-profile product launches
• He represented The Fun Experts brand with the enthusiasm, approachability and professionalism we’re known for

His presence ensured KIKO MILANO received not just the equipment - but the full Fun Experts experience.

The Final Result

The Western-themed brand activation in Milan was a major success.

For KIKO MILANO, the outcome included:

• A showpiece attraction that drew crowds, generated excitement and encouraged social content
• Positive engagement from influencers and VIP guests - many of whom surprised the team by climbing onto the Rodeo Bull themselves
• A public-facing experience that entertained visitors while supporting product trial and brand awareness
• Reliable, smooth and professional delivery from start to finish, despite weather obstacles and city wide strikes

The Rodeo Bull became a highlight of the activation, delivering memorable moments that strengthened the connection between the brand and its audience.

A Major Milestone for The Fun Experts

This project marked our official expansion into international event delivery.

It demonstrated our ability to:

• Transport and operate equipment across Europe
• Support global brands with creative, high impact activations
• Deliver the same quality of service abroad as we do across the UK

As Evan put it:

“The whole event was a fantastic experience; the team at KIKO MILANO and Studio Boom were an absolute pleasure to work with and made me feel very welcome.”

Planning a Brand Activation or International Event?

Whether your event is just down the road - or 2,000 miles away - The Fun Experts are ready to help you deliver unforgettable experiences.

Fun has no borders. We bring the Fun.

Start planning your event with The Fun Experts today, get in touch!